X.com

Step-by-Step Guide to Advertising on X (formerly Twitter)

How to Run X (Tiwtter) Ads:

Running ads on X (formerly Twitter) is straightforward. Here’s a step-by-step guide to help you get started:

Set Up Your Account
Target Your Audience

Create Your Ad Group
Review and Publish

Create Your Campaign
Set Your Budget and Bidding

Design Your Ad
Monitor and Optimize

Step 1:

Set Up Your Account

Create an X Ads Account:

Go to the Twitter Ads platform.
Log in with your X account or create a new one.

Choose Your Campaign Objective:

Decide what you want to achieve: awareness, engagement, website visits, followers, etc.

Step 2:

Create Your Campaign

Select Campaign Objective:

Choose from options like Brand Awareness, Website Traffic, App Installs, etc.

Set Your Campaign Details:

Name your campaign.
Set a start and end date (optional).
Define your total budget or daily budget.

Step 3:

Target Your Audience

Choose Your Targeting Options:

Demographics: Location, gender, language, etc.
Interests: Topics your audience cares about.
Keywords: Words or phrases related to your business.
Tailored Audiences: Upload lists of customers or use website visitors.

Step 4:

Set Your Budget and Bidding

Choose Your Budget Type:

Daily budget: Amount spent per day.
Total budget: Amount spent over the entire campaign.

Select Your Bidding Strategy:

Choose from automatic bidding or manual bidding based on your goals (CPC, CPM, CPA).

Step 5:

Create Your Ad Group

Set Up Ad Group:

Name your ad group.
Set the start and end dates, if different from the campaign.

Select Your Ad Format:

Choose from Promoted Tweets, Promoted Accounts, or Promoted Trends.
Upload images/videos and write compelling ad copy.

Step 6:

Design Your Ad

Craft Engaging Content:

Use high-quality visuals (images/videos).
Keep text concise; highlight key points and include a call-to-action.

Preview Your Ad:

Ensure everything looks good and functions as intended.

Step 7:

Launch Your Campaign

Review Your Settings:

Double-check your targeting, budget, and ad content.

Launch:

Click “Launch Campaign” to start running your ads.

Step 8:

Monitor and Optimize

Track Performance:

Use X’s analytics tools to monitor metrics like impressions, engagement, and conversions.

Make Adjustments:

Optimize based on performance; tweak targeting, ad copy, or visuals as needed.

A/B Testing:

Test different ad variations to see what performs best.

User Guide Alert Any modifications or changes to the advertising policy will take time to update in the portal.

XRunning ads on X can effectively increase brand awareness, engagement, and conversions. By following these steps and continuously optimizing your strategy, you can make the most of your advertising efforts on the platform. Happy advertising!